� Project Description iMove is an on-line store, which specializes in applications and games for devices of additional interaction with reality (Kinect, Google Glass, Wii, Leap motion, Hydra, PlayStation Move and others). The segment of applications for such devices is recognized as a very promising one. Target audience : Owners of devices, creators of gadgets (for advertising support), application developers Revenue : Sales commissions, advertising promotion. Comparison Mageca is a platform for applications, games and other software, managed with gestures. Unlike the described project, it is more focused on advanced technologies of the similar principle (Kinect, xtion, leap). It has a number of partners, including Microsoft. Target audience: Owners of devices, creators of gadgets (for advertising support), application developers. Revenue: Not known exactly. Supposedly: Sales commissions, advertising promotion RobotAppStore - the first online store of applications, that extend the functionality of any type of robots — from Roomba vacuum cleaners and NAO humanoid robots to AR.Drone quadrocopter and Sphero roboballs. It is planned that application developers will receive up to 70% from the sales of their software in RobotAppStore catalog. As the described project, this store is an industry solution, related to the industry of robots. The project founder is a person who is well-known in robotics and has experience in start-ups. � Google Play (previously known as “Android Market”) — an application store by Google, which allows the owners of Android-powered devices to install and buy various software. An account of a software developer, which allows to post applications, costs $25. The success of the store is directly related to the hard work of the "good" corporation on the development of the Android mobile platform. Google Play is currently a leading platform in the quantity of app downloads. Success Factors � 1. Marketing and sales – a main expenditure item up to the maturity of the product. Establishment and development of the user community, attraction of customers and content - all this is achieved by building a smart promotion strategy. 2. Versatility and scalability – these two are interconnected with each other and allow companies to successfully earn even with a small revenue from one transaction. 3. Increase in the number of customers and maintaining the quality of content are the main factors of the network effect in such model of platforms. 4. Competitiveness - if one of the parties receives a direct benefit, then all successful sample projects form a competitive environment and use competitive mechanics to balance the price, set the market equilibrium and to select and rank the best performers. Advice 1. To effectively promote at the early stages, it is necessary to invest in the most "grateful" marketing channels (that attract the most users and developers). To do this, you have to select the most promising gesture control technologies (Google Glass, Kinect, Leap). Competitors are the native stores for devices, where applications will be presented until the launch of a separate store. 2. It is better to start with a testing of model rather than a huge burn of marketing funds. For example, you may negotiate with the key platforms for compensation % of sales, for permission to collect applications. 3. Negotiate with device manufacturers. For a start, at least, place their logo on your web page. In general, you will be able to offer them the community analytics and advertising opportunities with reviews. 4. Remember to control the quality of content and the rating system. 5. If you want to get a FREE review and advice on your project, fill out the widget on the page: http://community.sk.ru/net/b/advisorblog . The more steps you fill in, the more useful our review will be!
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