The Project Description GoodVi.net is a platform for distance learning on the basis of interactive communication of webinars and conferences. It has free hardware and software of the site for users, without the necessity to download additional software. Target audience : Those who want to get online education, teachers. Money : Commission from the cost of a paid video lesson (7-15%). Training MPD online (10-20%). Comparison Get2Know is an educational SaaS platform, which renders online services in distant learning and consultations. Get2Know differs from other projects by an opportunity of interactive communication with teachers, of creation of an educational programme according to personal demands by experienced teachers throughout the world. Get2Know offers a mix of educational formats (webinars, video seminars, online transmissions) and online consultations. The main idea of the project is face-to-face contact between teachers and students. The model of the product monetization is based on the distribution of profits from rendering paid educational and consulting services by content providers. Udemy.com is a p2p marketplace of educational content. It has one type of offer. This is a social platform, which allows anyone to create and visit various online courses. Udemy has reached its aim thanks to its democratic character. Payment : for the product (the majority of the courses on the site are free of charge) Iversity is a unique project, which on the stage of beta testing united more than 50 thousand researchers from 80 universities. The online communication is free. There are online conferences and webinars, at the same time users can take part in discussions. The working space of the new type includes three kinds of communities: courses (where average participants according to the academic hierarchy respectfully listen to the teacher), groups (research and working) and conferences (this section is being tested now). Its founders are planning to earn money by selling data about the users to potential employees, that’s why the page in this net must be “exemplary”. Besides, there will be broadened paid accounts, as part of which courses will be created. Coursera is a marketplace of educational courses from the leading world universities. All courses are free of charge. There are courses almost in any scientific field. Udacity is an educational p2p platform, which offers university level courses. All courses are free of charge. It focuses on technics and entrepreneurship. The Key Success Factors 1. 1. Content . The initial cost of the benefit of the supposed product is based on the effectiveness of the instructional material and the algorithms of the content realization in the software solution, but the content specifies the basic level of value. 2. 2. The problem of the product integrity. The product has no clear USP (unique selling proposition or unique value proposition). 3. 3. The balance of demand and offer . The maintenance of the product quality from the point of view of offer, and the securing of the due level of solvent demand at the early stages must be carried out artificially, through marketing. 4. 4. Accessibility to wide audience . In successful analogs, the most of the content (70-80%) is free of charge or is not very expensive. 5. 5. The problem of reconsumption . Education is a product with a long life cycle, that is a long life product. The ‘larger” and more serious” the product will be, then the probability and the terms of repeat purchase and correspondingly СLTV (Customer Life Time Value) will be lower. For platforms with small profits, the quantity of transactions, user turnover and repeat purchase are crucial. Advice Nowadays, there is a trend to develop full-fledged education online. Services and platforms offer not just separate courses, but a complex solution with additional materials and at times with “certificates”. 1. The key value of the service is in its content. Monetization is impossible without sufficient filling with content. At the initial stage it is worth thinking about the product quality. 2. It is necessary to position the product more clearly for each group of clients. 3. Perhaps it is necessary to identify the niche more clearly at the initial stage to form a community, which is a key resource. 4. As the problem of attracting buyers to the service will always be urgent for you, then forming a community will greatly depend on keeping the present users. 5. More precise specifying of the target audience will allow to focus on the present resources and use the communication channels more effectively. 6. Competitive advantages are not clear. In Russia, the issue of education and trainings is rather urgent. Probably, the creation of more evident advantages will allow to differentiate from competitors. 7. Would you like to get a FREE review and advice on your project? 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