Up until recently owners of web-services had quite scanty project commercialization tools, however, today offers a great many ways to profit from your information project. So, where is the philosopher’s stone to turn our highbrow work into gold? The choice is surprisingly wide and depends mostly on the project specifics. So, several commercialization lines might be marked out.
Advertising. Making profit from placing various advertisements is a time-proved and the most widespread way.
It appeared along with the internet. However, now we have the widest range of tools for working this method out. You can experiment with advertisement channels, use various formats from display and text to audio and video ads. Profit by the clicks, links, lead generation, traffic sales, etc.
Major advantage of advertising is high efficiency due to considerable number of targeting instruments. In the end, you can always pick up the ads to suit your target audience to avoid the needless shows. Adjust temporal targeting to show the ads to the chosen town and don’t forget the remarketing.
E-commerce is an electronic commerce business.
According to the results of 2012 this economy sector worldwide crossed the $1 trillion benchmark and continues to grow rapidly. Major e-commerce business models are:
Retailing
MarketPlace
Digital goods
Group buying
Auctions
Pay what you want
Aggregators
The market has wide range of business models and commercialization means. Online shops and marketplaces like Etsy are of course the most popular and got people used to the couch shopping long ago. However, people became greedy, they want not only buy, but buy at a reasonable price. That’s where various coupon and discount services popularity comes from. Would you like to buy something so special that you even fail to find in an ordinary shop? Try online auctions. Here you can find either the quite classic ones like Ebay or the conversed auctions like Priceline.
Bought a fashionable handbag? Now you can click and purchase your favourite band track or watch the movie. All the opportunities of digital distribution are in your hands. The popularity of the services is constantly growing, so the iTunes management seems to get tired of counting their profits.
Pay what you want is a significant digital distribution method involving digital content direct sales. The emerging of this type is connected with RadioHead and Nine Inch Nails to a certain extent as the bands tried this way of earning as an alternative to the usual cooperation with sound-recording companies.
Major e-commerce advantages are the business low costs comparing to the offline trade, quality customer behaviour analysis, sales improvement, trading beyond the geographical borders.
Subscription is profiting by selling the subscription for a service.
Subscription might be entered to:
Content as service
Software as a service
Service as a service
Premium accounts
Membership
Etc.
Every potential opportunity of accessing anything might be a service. So, this method has countless commercialization ways. Shopify business model is a bright example giving an opportunity to create an e-commerce business on its platform.
Major advantage of Subscription is immense number of the profiting ways and great many of business models.
Peer to peer is various kinds of web services providing the communication of two strangers willing to close a deal. This business model has emerged quite recently.
The model is based on the direct transactions such as:
Lending
Buying
Services
Gambling
Etc.
This model enables people to borrow money, buy or get a service avoiding mediators.
Lending Club is a striking example of the projects of the kind. The service was initially a Facebook application. It provides users with $1000 to $35000 loans. And as a general bank the service has credit histories and ratings of its clients.
Peer to peer major advantage is great market growth potential considering the online communications.
Transaction processing is gaining interests from the payments. It is widely spread in e-commerce, banking services and payment systems.
The profit here is based on cash flows of purchasers and clients. The services like PayPal are quite successful within this commercialization model.
Data is profiting by selling or giving the information.
Information is an outstanding high-liquid asset which is easily turned into money. Today we can observe a number of services happily making money of:
User data
Business data
Search data
Real-time Consumer Intent Data
Benchmarking services
Market research
Major data sale advantage is various commercialization ways.
Licensing is raising revenues on licensing, patent sales and dealing with various intangible assets.
It is the best solution for internet companies possessing unique technological know-hows, renowned name or brand.
Gambling provides the commercialization of gambling applications and corresponding web services.
For some people this solution is like hitting the jackpot. Multifarious accounts for different-level access to the gambling opportunities, subscriptions, additional downloaded content and many other things.
Major advantage of the gambling web services is an opportunity of gaining substantial income. The commercialization ways of the model continue to grow due to increasing individualization and personalization of the gambling process.
Mobile apps is profiting from the sales of applications and subscriptions for mobile devices.
Mobile sphere is probably the one with the most rapid opportunity growth for both the customer and the developer or content owner. Here the ways of making money out technological projects correlate with the above, basically these are:
Paid app downloads
In-app purchase
In-app subscriptions
Advertising
Transactions
Mobile apps major advantage is the accessibility of mobile devices providing considerable commercialization due to large traffic attraction and the possibility of rendering complete range of services as in a general online sector regardless of your client’s location.
Summarizing
As you could have already noticed, digital sphere gives you a rich selection of opportunities for raising incomes by one service and instrument or another. In order to choose the best-fitting solution you need to be at home with the sphere specifics, target audience requirements and your opportunities and assets. So, follow up the market tendencies and consumer expectations in order to succeed.