Description LikeHack analyses historical data of clients' interests, likes, retweets and subscriptions, and creates unique news feeds, consisting of news relevant and interesting to each particular user. This allows to significantly reduce the time on viewing unnecessary news, isolating only the information that is necessary and interesting for each individual user. Target audience: users of social networks, people who value time, public persons. Revenue : subscription Comparison Main competitors 1. Social networks (vk.com, twitter.com, facebook.com, instagram.com). Peculiar properties: option to subscribe to interesting individuals and community profiles, promote your profile, customize news feeds at will. Target audience: men and women aged 18 to 40 (depending on the focus of the social network), willing to meet new people, communicate, find customers for their projects or follow news / events. Revenue : transaction model, advertising, fee for additional features 2. Journals and communities (livejournal.com, blogger.com). Peculiar properties: option to join communities of interest, actively participate in community life, promote blogs, subscribe to people / companies / events. Target audience: men and women aged 18 to 40, willing to try themselves as journalists, public persons, companies. Revenue: transaction model, advertising, fee for additional features 3. Flipboard - your own journal. Peculiar properties: integration with profiles in Facebook, twitter, etc. This service collects news and publishes them in a colorful journal, allowing customers to enjoy all news of the day; advises friends' news, allows you to merge all the interesting subscriptions in one window. Target audience: people who have profiles on multiple social networks. Revenue: transaction model, advertising 4.RSS-aggregators (inoreader.com, feedly.com, etc.). Peculiar properties: allow to collect news, articles of interest and blogs in one convenient reader. You can add any website which has an RSS channel. Target audience: people, who want to view all their subscriptions in one place, not bothering to search on different sites. Revenue: transaction model, advertising, fee for additional features. Key Success Factors: Innovation: Uniqueness of the project (technology); Successful niche focus; Correct choice of target audience. The combination of these three factors gives a good chance of successful launch of a new project to the market. With the right timing of the launch of the project the growth will be fast, providing a competitive advantage over the followers of the project. Adequacy: Simplicity and ease; Intuitively clear service; Quality of the product. Providing a convenient product and light interface will allow customers to quickly navigate, and therefore save their time. Opportunity to find information you need in a second will add to the attractiveness of the project. Sophisticated and tested for possible technical errors, the system will add loyalty to new users. Positioning: Success of the marketing campaign (Marketing mix); Business cooperation; Word-of-mouth marketing Strategy for customer retention. At the initial stages of the project it is necessary to identify the right marketing strategy for greater audience coverage and growth of the customer base and the project itself. Attracting a business partner will increase the financial capacity of the project and its ability to attract new users. Advice: Focus on the «Brand Awareness» factor. The project should sound, so that every user, realizing that he or she can no longer read tons of news on Facebook, Twitter, Vkontake or blogs in turn, but who has to be aware of the news will without a doubt choose this service for integration. Good PR and constant expenditures on marketing. The introduction of mobile applications and applications for tablets will help increase the audience, expanding it with «mobile» people, who have time to view relevant news only in time between meetings and who use a smartphone or a tablet for this. Growth, growth and growth. Development of new competitive advantages, conclusion of partnerships with new social networks and services, increasing technical capacity and intellectual capital (employees). Localization of the website to increase the number of Russian users.. User – at arm's length. All service users should to be confident that in case of a problem they will always get answers and solutions on each of their requests.
↧