At the end of May, KPCB presented its annual report Internet Trends 2013. Growth became the main trend of 2013: the number of Internet users worldwide reached 2.4 billion people, the number of mobile Internet users is growing rapidly and the mobile segment of the advertising market is still underestimated. The net structure is also changing: Internet gets more and more sociable and reach in content due to the use of photo, audio and video. Another part of the report pays attention to the early traces of the expansion of gadgets you can wear as glasses, watches or bracelets. The growth of the number of Internet users worldwide made 8% in 2013. China is the leader in the absolute growth (+264 million users in 4 years) and Iran is the leader in the relative growth (+205% of users by 2012). http://image.tsn.ua/media/images2/original/Aug2009/8c4c068cfd_147485.jpg Mobile Internet continues expanding in high gear. The mobile traffic growth reached 150% a year and made 15% of the total Internet traffic. It appears that it’s going to grow even faster further on. China makes a good example of that as it’s the leader in new users’ number growth: the number of people using PC and mobile devices for the Internet access was the same by the middle of 2012 and by the end of the year the number of the latter was much bigger. At the same time, we can observe two stable trends: the number of Internet-users getting access via PC has been reducing or stagnating since 2008 and the number of mobile devices used for that purpose is constantly growing. It proves that some part of PC users stops using both types of devices for the sake of Internet-access via their mobiles. Mobile Internet has been spoken about for several years but large-scale corporate advertising budgets still avoid it. This “avoidance” cost about 20 billion USD that are likely to arrive from the printed mass media or radio. Photos in instagram will have a fall: the scope of created and distributed information can double by 2015 and reach two trillion terabytes. Facebook still remains the most popular media. But its audience is getting less and less active in 2012 as compared to 2011. Against it, Google products look really great: Google+ and YouTube showed significant growth in 2012.
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