Description The service allows to make luxurious meal at home inviting a top-rank cook that will buy all the necessary food stuff and cook everything at a due time. Due to the chosen service niche, the one-time visit cost gets lower than just ordering an individual service of a cook. Income : Transaction interest for selling the services. Comparison The service works in Los-Angeles an in the vicinity. It started as the business launched by the mother of two little kids and then began to grow quickly expanding the chef database and coverage area. The interaction scheme is quite easy: after you choose the dishes and payment form online the cook comes with all the necessary food stuff and cooks in your kitchen. Thus, you solve the problem of choosing the right restaurant for a big company or organizing a party for two. Due to the correct niche choice and a great database of professionals the service managed to lower the chef’s order cost. Income : Transaction interest. AirBnb is a social platform that allows both looking for ready offers and placing the information on rental of premises for a short period of time. Site takes a commission as a % of the cost of any deal that allows both tenants and landlords to use the services for free. Reasons for success: Proven offers on the website, all financial transactions take place within the service and are controlled by the company; the service is international. Target Audience : landlords, tenants. Revenue : Transactional model. PayPal is a multifunctional platform making money on transaction brokerage in the Internet. It’s remarkable for large infrastructural expenses and dependence on their partners. Key difference: lack of monopolist partners and geographical anchorage. As distinct from PayPal, the Project also requires manufacturing or buying and selling add-on devices together with the application. Target group: Products and services providers, individuals. Income : Percentage of transaction. Success factors Simplicity: successful solutions always have an extremely simple scheme of working with their individual customers. As soon as the process gets more complicated the effect is always negative . Aggressive development. The market share takeover strategy. Within their niches, successful companies with transaction monetization apply aggressive market representation strategy. At later stages, the companies choose various strategies including aggressive takeover and encroachment but the earlier stages are often characterized with the market share orientation. Marketing and sales is the main item of expenditure up to the stage of maturity of a product. Creation and development of user community is achieved through the build of a competent promotion strategy. Creating the network effect : combining various marketing strategies. It’s impossible to create an effect directly; you can just motivate your customers to reproduce it. Such services are getting more and more popular lately. Сlubvivre, Chef'd Up, Trivet and others allow to organize luxurious dinner or a party at home. If we were the service founders we would think about providing services on the regular basis, for example: a paid subscription allows to solve the problem of expensive users attracting and create the renewable financial flow database. A great chef database reduces the organization risks. You have to compensate the low profitability of a separate deal with a great number of deals. If you take the proposal uniqueness into consideration, it may turn into the necessity of early scaling. If you want to get a review and advice on your project for FREE, fill in the widget on the page: http://community.sk.ru/net/b/advisorblog or click the image below. The more complete are the steps, the more useful our review will be! Tips Such services are getting more and more popular lately. Сlubvivre, Chef'd Up, Trivet and others allow to organize luxurious dinner or a party at home. If we were the service founders we would think about providing services on the regular basis, for example: a paid subscription allows to solve the problem of expensive users attracting and create the renewable financial flow database. A great chef database reduces the organization risks. You have to compensate the low profitability of a separate deal with a great number of deals. If you take the proposal uniqueness into consideration, it may turn into the necessity of early scaling. If you want to get a review and advice on your project for FREE, fill in the widget on the page: http://community.sk.ru/net/b/advisorblog or click the image below. The more complete are the steps, the more useful our review will be!
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