Project description Dokity is a p2p platform for small and medium businesses who regularly exchange data with partners and suppliers to integrate with each other without creating individual solutions and programming, only knowing where their database sits. Due to the user-friendly interface and intuitive use, a large number of companies will be able to exchange data, reducing the time and costs of coordination and clarification of remains. Revenue: Subscription fee. Comparison Direct analogues for small businesses have not been found. The main competitor is the individual solutions and individual connectors. To create a “bridge” between two data bases resources are required, sometimes quite impressive: money, time and personnel. Individual solution can solve this task, but most likely either with a particular partner or with specific types of databases. Bureaucratic and technical complications often arise when implementing. Revenue: Fee for individual solution or salary for staff programmers � Salesforce The main value proposition for SalesForce is the automation of relationships, but in addition to this, the focus is on cost savings to the customer. New approach in the existing segment, competent strategy of limited growth development and extensive contacts can be considered as success factors. After optimization of the models and first subscribers, an aggressive policy of product development has began. Revenue: Subscription. � Zappos Zappos.com is online store, it starting from sales of shoes in 1999 together with a lot of competitors. Contrary to expectations, Zappos.com has not only survived, but has become one of the most popular online stores in the U.S.. In 2009, sales reached $1 billion, and Amazon.com was bought. This success was made possible due to the combination of two conditions: the highest level of servicing and a wide range of products. 95% of the orders are received via online store and have a high rate of return due to advertence. Growth factor is regular customers and oral recommendations. Revenue: Percentage from sales. � Box.com Box SAAS for B2B is the cloud data storage for individuals and companies. As in similar services, Box has a feature to adjust the levels of access to the individual documents and folders. Target audience: companies and corporations. The great success is due to corporate functionality, investments, aggressive cross-marketing and partners. As with the studied project, it has great technical capabilities, but a different approach to use. Revenue: Subscription Key Success Factors: 1. Unique technology. Typically, most cloud services work in large competitive markets, and they have to take or create relatively small niches. Creating a niche requires a unique product and offer that means a unique technology in the software market. Often success is based on replacement of the processes by more efficient ones; considered project falls under the existing factor most accurately. 2. Marketing and sales is the main item of expenditure up to the stage of maturity of the product. Creation and development of user community is achieved through construction of a competent promotion strategy. 3. Building a base of regular customers. Therefore, the strategy is not so much in involvement but in retention. 4. Network effect of the community is quite high as companies benefit from interacting with partners via the described service. 6. Narrow target audience. The need to have the unquestionable competitive advantage in some niche makes a (reasonable) business to focus on solving one problem for a narrow target audience. Most successful SaaS companies initially solved only one problem, and only worked with quite narrow and well-defined groups of customers, expanding functionality and target audience. Tips: 1. The most important factor for any corporate SaaS service is user adoption. Therefore, the greatest risk for Dokity is too high complexity for installation, support, etc. This is a case where the product has to work perfectly and avoid missteps because it is directly related to the risk for the customer’s business. 2. From the very beginning it is worth to take care of the ideal customer support service with the level of servicing a la Zappos, which will make lives of service users comfortable and exceed their expectations, contributing to the spread of the service. 3. At the initial stages, to gain a critical mass, most likely you will have to deal with personal sales to promote referral mechanism, earn the trust of the market, demonstrative customers and allow time for inbound marketing to spin up. 4. If you want to get a review and advice on your project for FREE, fill in the widget on the page: http://community.sk.ru/net/b/advisorblog or click the image below. The more complete are the steps, the more useful our review will be !
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