Project Description Rookl.com – Gmail proofreading service. Target Audience : Translators, native speakers and people who need to check their own e-mails for mistakes. Cost : Transactional model, percentage of translation. Comparison Freelancers are the direct competitors. Large selection of contractors and variety of prices. Unlike the studied service, there is a direct interaction between the contractor and the client, while proofreading process in the service is impersonal. Cost: Payment for work. Cambridge Proofreading LTD was founded by a group of experienced editors near Cambridge, England. The goal: to provide high-quality proofreading for students, academics, organizations, and individuals around the world. The founders used their own experience and well-known educational brand to create a competitive advantage. Key success factors: the quality of service and attitude to customers has established a strong reputation among academic and business communities in Europe, North America and Asia. Regular customers receive manager account to manage orders. The company compensates low marketing cost with a successful solution: Quality assurance of Cambridge which applies to all documents, proven by the team. Cost : Transactional model, percentage of translation. Elance.com is p2p freelance marketplace, a kind of labor exchange for the Customers and Contractors over the world. Elance has developed and implemented the technologies and tools to coordinate projects and work of teams around the world, that is, regardless of geographic location. The difference is a wide variety of offerings. USP includes the automation of interaction between different groups. Target Audience : Both Customers and Contractors, they can be individuals and legal entities. Cost: Transactional model AirBnb is a social platform that allows both looking for ready offers and placing the information on rental of premises for a short period of time. Site takes a commission as a % of the cost of any deal that allows both tenants and landlords to use the services for free. Reasons for success: Proven offers on the website, all financial transactions take place within the service and are controlled by the company; the service is international. Target Audience : landlords, tenants. Revenue : Transactional model. Key Success Factors: Unique technology . Typically, most cloud services work in large competitive markets, and they have to take or create relatively small niches. Creating a niche requires a unique product and offer that means a unique technology in the software market. Often success is based on replacement of the processes by more efficient ones. In this case author's technique may provide competitive advantage. Maintaining the quality of contractors – a major factor in the emergence of the network effect of such a model of websites. Simplicity and convenience – an insurance of virality. The easier the key action, the better. Building a base of regular customers . Therefore, the strategy initially is not in involvement but in retention of the customers. Balanced state . The number of clients on the platform should not be dramatically different from the number of contractors, and vice versa. Tips: For transactional services, the need for which arises spontaneously and is itself only at a particular time, one of the most important promotion strategies is promotion in the search engines to be found at the moment when potential customer urgently needs the service. Great emphasis should be made on building confidence, as confidentiality of correspondence is potentially very important to customers. For this, a variety of mechanisms can be used ranging from the explanation of the essence of service operation and ending with placement of photos and resumes of proofreaders. In the beginning it is important to simulate the entire working process of the service to take into account risks arising from time zones of proofreaders’ work, terms of payment for their work subject to a large number of small orders, etc. Depending on various metrics, the profitability of the service can be very different. If you want to get a review and advice on your project for FREE, fill in the widget on the page: http://community.sk.ru/net/b/advisorblog or click the image below. The more complete are the steps, the more useful our review will be!
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